1. 1 2. Introduction – Client TVN is Polish commercial television and part of TVN Group, established in 1997. With their websites tvn.pl, tvn24.pl and tvnplayer.pl,…
1. Measuring online campaign successA to Z approach 2. Global InputsH1 2009Internet ad spend is growing despite the credit crunch: in UK (23.5%) it beats TV (21.9%), and…
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Slide 1Unless otherwise noted, the content of this course material is licensed under a Creative Commons Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/…
Slide 1Unless otherwise noted, the content of this course material is licensed under a Creative Commons CC:BY-NC-SA 3.0 License. http://creativecommons.org/licenses/by-nc-sa/3.0/…
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