Slide 1By: Agung Utama Analyzing business markets and business buying behavior Slide 2 What is organizational buying? Organizational buying: decision making process by which…

Slide 1CH 7 Slide 2 Organizational buying refers to the decision-making process by which formal organizations establish the need for purchased products and services, and…

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1. Major Factors Influencing Buying Behavior Culture Culture Subculture Social classSocial reference grp family role and status 2. Major Factors Influencing Buying Behavior…

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PowerPoint Presentation Week 2 Part 2 1 1 Developing Brand Strategy * * A thorough understanding of the companyâs CUSTOMERS, competitors, and business strategy. Itâs the…

PowerPoint Presentation Week 2 Part 2 1 1 Developing Brand Strategy * * A thorough understanding of the companyâs CUSTOMERS, competitors, and business strategy. Itâs the…

1. 7Analyzing BusinessMarkets 2. Chapter Questions What is the business market, and how doesit differ from the consumer market? What buying situations do organizationalbuyers…