Business conversation_and_word_of_mouth_marketing-louise_rijk.ppt

1. Integrating Word of Mouth into the Advertising Mix November 2008 Louise Rijk Vice-President Marketing and Sales Advanced Media Productions, Inc. www.AdvMediaProductions.com…

Business Integrating Word of Mouth Marketing (WOMM) into the Advertising Mix

1.Integrating Word of Mouth into the Advertising Mix November 2008 Louise Rijk Vice-President Marketing and Sales Advanced Media Productions, Inc. www.AdvMediaProductions.com…