Technology Presentation at Consumer Electronics Show - Jan 2009

1. Trends in Mobile Devices & Mobile Media Sandeep Pannu Telecom Practice The Nielsen Company January 9, 2009 2. The Nielsen Company Countries:110 Revenues:$4.5 BClients:21,000…

Business RTB ecosystem

Ad Exchanges Advertising exchanges are open marketplaces that allow publishers and advertisers to connect (same as a stock exchange). They facilitate transactions, but do…