1. Understanding Customer NeedsThree Steps to Minimize Market RiskThSMi i i M k Ri k 2. Overview• Customer needs are the source of economic value• Product commercialization…
B2B-CHAPTER FOUR RELATIONSHIPS Top managers from each firm must be visibly involved in development of alliances and communicate strategies of alliance to other employees…
B2B-CHAPTER FOUR RELATIONSHIPS Top managers from each firm must be visibly involved in development of alliances and communicate strategies of alliance to other employees…