Documents The impact of brand extension strategy on the brand equity of fast moving consumer goods (fmcg) in.....

1. European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.6, No.21, 2014 154 The Impact of Brand Extension Strategy…

Marketing Descom marketing 2014 our why and how

1. Cl SCOTTWIVVKSKVIJ ' ESPOO ' HELSINKI ' TAMPEFIE ' STOCKHOLM ‘ WROCLAWINNOVATIVE MARKETINGGuest lecturer Karl Flltness@karIfiItness 26.9.2014 2.…