Marketing What is brand equity?

1. Name of presentation Company name 2. Brand Equity Brand equity should be defined in terms of marketing effects uniquely attributable to a brand. That is, different outcomes…

Documents CREATING BRAND EQUITY

Slide 1 CREATING BRAND EQUITY Ana Alice Haddad – 15650 Caroline Braga – 15970 Cynira Altenfelder – 15656 Lohayne Porto – 13760 Manoela Gazze – 15666 Priscila Salomon…