EXECUTIVE SUMMARY Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In May 2014, mobile platforms accounted for…
EXECUTIVE SUMMARY Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In May 2014, mobile platforms accounted for…
EXECUTIVE SUMMARY Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In May 2014, mobile platforms accounted for…
1. EXECUTIVE SUMMARY Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In May 2014, mobile platforms accounted…
1. A World Gone Mobile… 2. MOBILE INSIGHTS1. Consumers now spend 23% of their time with media on mobile devices which is more than double the time they spend with radio…