Slide 1 Slide 2 Targeting Entertainment Targeting Entertainment Research Methods Research Methods 2 Entertainment Outlets and Venues Entertainment Outlets and Venues Slide…
Slide 1 Chapter 2 Types of Retailers Slide 2 Variety and Assortment Variety is the number of merchandise categories a retailer offers. (“Breadth of merchandise”) Assortment…
Multichannel Retailing Multichannel Retailing Levy and Weitz Chap.3 Retail Channels The way a retailer sells and delivers merchandise and services to its customers The most…