Can be defined as relatively permanent change in behavior occurring as a result of experience (experience may be of purchase and consumption) Learning occurs intentionally…

1. Variations in consumer decision making Depends upon the type of productLow priced /routine /habitualReminder adv. Periodic promotion Prominent shelf position New productsHigh…

1. LEARNING Consumer Learning 2. LEARNING  Can be defined as relatively permanent change on behavior occurring as a result of experience. (experience may be of…

Slide 1 Introduction to Language & Language Comprehension ·The Nature of Language ·Background ·Phrase structure grammars ·Transformational grammars ·Factors affecting…

Slide 1 Psychology and Pranking Slide 2 Psychology: The scientific study of behavior and mental processes Scientific study – Empirical research Experiments, observations…

Variations in consumer decision making Depends upon the type of product Low priced /routine /habitual Reminder adv. Periodic promotion Prominent shelf position New products…