Media Planning and Strategy Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained…

The Media Business The word media comes from the Latin word âmiddle.â Media carry messages to or from a targeted audience and can add meaning to these messages. Media Terminology…

Slide 1 1 The Media Business The word media comes from the Latin word “middle.” Media carry messages to or from a targeted audience and can add meaning to these messages.…

Chapter 8 Media Strategy and Tactics Decisions Chapter Objectives To understand the key terminology used in media planning. To know how a media plan is developed. Chapter…

Media Decision Media Decision -By Vinay N M Shweta Ganesh Bindhu A S Introduction to Media Decision Types of Media and Characteristics Media Mix Decision Selection of Media…