1. > Media Planning < Media mix modelling and media a-ribu1on to boost media ROI 2. > Smart data driven marke3ng Media A5ribu3on…
1. ADVERTISING ANALYTICS 2.0 A HAVARD BUSINESS REVIEW ARTICLE SHUBHAM VERMA IIT GUWAHATI 2. For a long time , advertising impact were measured one medium at a time . 3. But…