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Business Datalicious data driven media planning

1. >  Media  Planning  <  Media  mix  modelling  and  media  a-ribu1on  to  boost  media  ROI   2. >  Smart  data  driven  marke3ng  Media  A5ribu3on…

Data & Analytics Advertising Analytics 2.0

1. ADVERTISING ANALYTICS 2.0 A HAVARD BUSINESS REVIEW ARTICLE SHUBHAM VERMA IIT GUWAHATI 2. For a long time , advertising impact were measured one medium at a time . 3. But…