Education Identifying market segment

1. Chapter 8Identifying Market Segments and Selecting Target MarketsMay 8, 2010Martin Anthony A. Villa, MD“V10- The Power Engine”Ateneo MBA-H Batch 8…

Documents Identifying Market Segments

By Agung Utama A company cannot serve all customers in a broad market The customers are too numerous and diverse in their buying requirements A company need to identify the…