MARKETÌNG MANAGEMENT 12 th edition 1 Defining Marketing for the 21 st Century Kotler Keller 1-2 Chapter Questions Why is marketing important? What is the scope of marketing?…
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1 Defining Marketing for the 21st Century Marketing Management A South Asian Perspective, 13th ed Chapter Questions Why is marketing important? What is the scope of marketing?…
1. 1 Defining Marketing for the 21st CenturyMarketing Management A South Asian Perspective, 13th ed 2. Chapter Questions • Why is marketing important? • What is the scope…
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1. How has Marketing Management changed in recent years? These slides are based on Chapter 1 of ‘Marketing Management’ by Kotler Keller 2. Marketplace isn’t same what…
MARKETING MANAGEMENT 12th edition 1 Defining Marketing for the 21st Century Kotler Keller Chapter Questions Why is marketing important? What is the scope of marketing? What…
1. Jorge Baraybar C. [email protected] Marketing Managment 2. Defining Marketing for the 21st Century 3. Changes in the Marketplace • Customers are increasingly demanding…