1. Kevin Dodson VP Marketing & Data Strategy Beckon @kevdod @BeckonInc 2. 2015 OUTLOOK FOR MARKETING PERFORMANCE MANAGEMENT 1. The (re)Birth of a Discipline: Omnichannel…
Slide 1 Healthy Databases Makes Happy Marketers Jessica Kao Senior Manager, Demand Gen Guidespark 1 Revenue reporting is really important to GS because of the shear rate…