MARKETING PLAN FOR EVENT MANAGEMENT COMPANY Case: Clubworks LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Thesis Spring 2013 Nguyen, Nhat…
1. The marketing planning process 2. Annual plan control Profitability control Efficiency control Strategic control 3. Types of Control • Annual plan • Profitability…
1. Global Marketing Global Edition Warren J. Keegan Mark C. Green Social & Cultural Environments Chapter 4 Copyright 2013, Pearson Education 2. Copyright 2013, Pearson…
1 Company background PepsiCo is an American multinational food and beverage corporation and is the top brand with many of the world's most important and valuable trademarks.…
Slide 1 Chapter Objectives Strategic Planning and the Marketing Process CHAPTER 2 1 2 3 45 6 7 Distinguish between strategic planning and tactical planning. Explain how marketing…