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MARKETING PLANNING www.eiilmuniversity.ac.in Subject: MARKETING PLANNING Credits: 4 SYLLABUS Marketing Audits Changing perspectives: changing perspectives in marketing planning…

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MARKETING PLAN FOR EVENT MANAGEMENT COMPANY Case: Clubworks LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Thesis Spring 2013 Nguyen, Nhat…

Marketing What tools are available to help companies to monitor and impeove their marketing practices

1. The marketing planning process 2. Annual plan control Profitability control Efficiency control Strategic control 3. Types of Control • Annual plan • Profitability…

Marketing Ch4

1. Global Marketing Global Edition Warren J. Keegan Mark C. Green Social & Cultural Environments Chapter 4 Copyright 2013, Pearson Education 2. Copyright 2013, Pearson…

Documents MKT306 - Nguyen Tran Duy Hien.docx

1 Company background PepsiCo is an American multinational food and beverage corporation and is the top brand with many of the world's most important and valuable trademarks.…

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Slide 1Optimal Database Marketing Drozdenko & Drake, 2002 1 Slide 2 2 Chapter 2 Databases in the Marketing Planning Process and the Organization Slide 3 Optimal Database…

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Slide 1 Chapter 5. MARKET MEASUREMENT BA 315 - L.P.Chew OUR TERMINOLOGY… POTENTIAL= POSSIBILITIES FORCAST = EXPECTATIONS MARKET = INDUSTRY SALES = COMPANY Slide 2 Market…

Documents Marketing on the Internet E-Marketing (2 nd Edition) Judy Strauss & Raymond Frost Chapter 1 ©...

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Documents Chapter Objectives Strategic Planning and the Marketing Process CHAPTER 2 1 2 3 45 6 7 Distinguish.....

Slide 1 Chapter Objectives Strategic Planning and the Marketing Process CHAPTER 2 1 2 3 45 6 7 Distinguish between strategic planning and tactical planning. Explain how marketing…