Documents Chapter 17 Measuring The Effectiveness of Integrated Marketing Communications.

Chapter 17 Measuring The Effectiveness of Integrated Marketing Communications Objectives To understand reasons for measuring promotional program effectiveness To know the…

Documents CHAPTER Section 8.1 Developing Your Marketing Mix Section 8.2 Promoting Your Product Marketing Your....

Section 8.1 Developing Your Marketing Mix Section 8.2 Promoting Your Product OBJECTIVES Summarize the basic principles of promotion Define the elements in a promotional mix…