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1. CHAPTERONEConsumer Behavior:Meeting Changes andChallenges 2. Learning Objectives1. To Understand What Consumer Behavior Is and the Different Types of Consumers.2. To Understand…

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2-* Copyright © 2009 Pearson Education South Asia Pte Ltd Companywide Strategic Planning: Defining Marketingâs Role Strategic Planning Strategic planning is the process…

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Channel Functions Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Time, place, and ownership utility Provide logistics, physical distribution Up efficiency…