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Case-1: A Hundred-Year War: Coke vs. Pepsi, 1890s-1990s Introduction For decades, Competition between Coca-Cola and Pepsi Cola has been labeled “the Cola Wars” the most…

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1. Advocate Marketing Decoded: 5Proven Steps to PoweringAdvocates in Retail#SMTLive 2. #SMTLiveThank You to Our Sponsor@SocialChorus 3. #SMTLiveJoin the Conversation… 4.…

1. The Key to Branding is Consistency By: Roy DiMarco May 28, 2014 2. What is Branding? Branding defines the essence of your business and illustrates what consumers can expect…

Profiles The BoostsOn Dot Com Sdn Bhd a member of Peoplelogy Group, is a professional IT training provider that helps business community around the world to optimize through…

1. By Kailash Kabra http://www.linkedin.com/in/kk0382 [email_address] 9959968111 2. Personal Profile Professional Profile Year on Year Target Accolades My strategy Email…

1. Service Differentiation 2. Service Differentiation The act of designing a set of meaningful differences to distinguish the company’s offering from competitors’ offerings.…