Technology Chapter12influence of-culture-on-consumer-behavior-091011084930-phpapp02

1. Chapter 12The Influence of Culture on Consumer BehaviorConsumer Behavior, Ninth EditionSchiffman & Kanuk Copyright 2007 by Prentice Hall 2. Chapter Outline • What…

Documents Influence of Culture on Consumer Behavior CHAPTER ELEVEN.

Slide 1Influence of Culture on Consumer Behavior CHAPTER ELEVEN Slide 2 Learning Objectives 1.To Understand What Culture Is and How It Impacts Consumer Behaviors. 2.To Understand…

Documents Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter 12 The...

Slide 1Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter 12 The Influence of Culture on Consumer Behavior Slide 2 12 - 2 Copyright…