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Marketing Customer demographics & lifestyle._FRANCIS

1. Consumer Demographics & Life-style. 2. Demographics and lifestyles 3. Demographics (overview) • Population size • Age structure • Population distribution •…

Documents 7 Chapter 7 Identifying and Understanding Consumers RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th...

Slide 1 7 Chapter 7 Identifying and Understanding Consumers RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS Slide 2 7-2 Chapter Objectives  To discuss…