Documents Chapter 04.ppt

1. Chapter 4 Volume and Volume Strategies 2. 4-1 IntroductionThe total revenue generated by a venture is a function of a simple equation:Revenue = Price × Volume Volume…

Documents 1 Ch 4 Outline 1.Introduction 2.Identifying the Target Market 3.Communication With the Target Market...

Ch 4 Outline Introduction Identifying the Target Market Communication With the Target Market Persuading the Target Market 4-1 Introduction The total revenue generated by…