1. Update on the Competitive Electric Market in Texas Legislative Staff Briefing November 18, 2010 Legislative advertising paid for by: John W. Fainter, Jr. • President…
1. A BRAND IS 2. AGENDA Intro with an example Causes Deconstructing Brand Decline Revitalizing Brands 3. INTRO WITH AN EXAMPLE 4. HOW DO YOU ACTUALLY REVIVE A DEAD BRAND?…