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YAMAHA YAMAHA RAY A STUDY ON PERCEPTIONAL CHANGE OF YAMAHA CUSTOMERS History Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles on July 1, 1955…

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Lifebuoy Product life cycle & Marketing Strategies By: RAHUL PAGARIA SHUBHAM SINGH AKASH JAISWAL Introduction One of the oldest brand of HUL & positioned as health…