Documents Sarbec Cosmetics France India Marketing Strategy

1. Team 2B: Sukran Kasnak Laura Knaub Bhuvan Mathur Mélanie Monaco Sarah Mussol Yating Wang 2. Agenda General recommendations Why selecting India? The market entry mode…

Documents Business Marketing Strategies for Global Markets

Business Marketing Strategies for Global Markets Chapter 8 Capturing Global Advantage What are RDEs? Why are they important? Sources of Global Advantage Three major types…

Documents Business Marketing Strategies for Global Markets Chapter 8.

Business Marketing Strategies for Global Markets Chapter 8 Capturing Global Advantage What are RDEs? Why are they important? Sources of Global Advantage Three major types…