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SEGMENTING, TARGETING & POSITIONING Segmentation y Segmentation - grouping consumers by some criteria, such that those within a group will respond similarly to a marketing…

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Strategic Management ­ FMCG Sector                                                                             …

Module 1: Strategic Business Management
 12% PHR (27 questions) 29% SPHR (65 questions) Any student use of these slides is subject to the same License Agreement that governs…