Business Research Communities: an introduction

1. It is time to re-invent marketing (research).Because power has shifted to the consumer. 2. Power has shifted to the consumer.Get used to it and understand how to lead…

Business Avoiding the collaboration hangover

1. AVOIDING THE COLLABORATION hangover 5 ways to make consumers part-time employees of a company By Anouk Willems 2. Hi! I’m Anouk 27 years old, living in Utrecht (NL).…