Education Session 2 - PR Media Production

1. content • Definition of web 2.0, pr 2.0, marketing 3.0 • The old rules vs. the current situation with the web • Why do we need new rules – Long tail – Convergence…

Documents Reviewed by: Shannon McCloud PRCA 3711. About the author David Meerman Scott is a marketing...

Slide 1 Reviewed by: Shannon McCloud PRCA 3711 Slide 2 About the author  David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author…