LESSON-1 MARKETING: NATURE, SCOPE AND CORPORATE ORIENTATION TOWARDS MARKET PLACE STRUCTURE 1.0 1.1 1.2 1.3 Objective Introduction Definitions and meanings Corporate orientations…

Segmentation, Targeting and Positioning Learning Objectives 1. 2. 3. 4. Learn the three steps of target marketing, market segmentation, target marketing, and market positioning…

1. Market Segmentation, Targeting, and Positioning for Competitive Advantage 2. Steps in Market Segmentation, Targeting, and Positioning Market Segmentation 1. Identify bases…

Segmentation, Targeting, Positioning & Differentiation – Cornerstones of Marketing Management Submitted by : Ankush Puri Amit Kumar Steps in Market Segmentation, Targeting,…

SUBMITTED TO: PROF. A SRIKANT (MARKETING MANAGEMENT 1) TITAN WATCHES STP ANALYSIS SUBMITTED BY: GROUP 8 RAJAT MATHUR (07BS3244) RICHA SINGH (07BS3404) RITU YADAV (07BS3460)…

Marketing Management Part : 03 Connecting with Customers Chapter-08 Identifying Market Segments and Targets Marketing Management 1 MARKETING MANAGEMENT 12th edition 8 Identifying…

y Mahesh Deshkmukh --- 59 y Pooja Krishnan --- 33 y Vijayalaxmi Naickar --- 64 y Amit Gupta --- 01 y Prabir Ghosh --- 34 y Kellogg's was founded as the Battle Creek…

Segmentation, Targeting, Positioning & Differentiation – Cornerstones of Marketing Management Submitted by : Ankush Puri Amit Kumar Steps in Market Segmentation, Targeting,…

1. MODULE 3 2. CLASSIFICATION OF RURAL CONSUMERS  The Affluent Group  The Middle Class  The Poor 3. WHY COMPANIES GO RURAL ???  Penetration levels of consumer…

1. LOCAL ADVERTISING &MARKETING PROGRAMS September 8, 2011 2. KDA Local Marketing TeamLeft to right: Brandon, Ryne, Laura, Adrienne, Cindy, Ray, & Katy 3. Our Scope…