Documents Escape the shackles of ROI: Measure Channel Effectiveness

1. Increasing the effectiveness and efficiency of your channel investmentsPrepared by:Tony White, Bill Kelly and Dave Griffiths7/8/11 2. The other side of possibleWhat if.........You…

Business DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme

1. Are marketers maximising the ROI inthis channel and could outsourcingbe the key to scaling up your emailmarketing programme?Dela Quist, chief executive officer, Alchemy…