1. Chapter 14 E-Commerce Strategy and Global EC 2. Learning Objectives Describe the strategic planning process. Describe the purpose and content of a business plan. Understand…

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Copyright © 2012 Pearson Education, Inc., Publishing as Prentice Hall Chapter 11 E-Commerce Strategy As you read the textbook and go through this lesson, think about the…

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Slide 1 E-Commerce Strategy and Global EC CHAPTER 14 Presented By: Samar El-Haddad Menna Hatem Dina El-Haddad Raghda Essam Slide 2 Agenda  Organizational strategy: concepts…

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Slide 1 Chapter 12 E-Commerce Strategy, Justification, and Global Implementation Slide 2 Learning Objectives 1.Describe the strategic planning process. 2.Describe the purpose…

Slide 1 STRATEGIC MANAGEMENT Managerial actions and decisions that determine the long run performance of an organization. Includes environmental scanning (external and internal),…