Documents Co-Creation for Innovation A Spectrum of Consumer Involvement for Innovation Laura Hufschmidt Center...

Co-Creation for Innovation A Spectrum of Consumer Involvement for Innovation Laura Hufschmidt Center for Brand and Product Management Wisconsin School of Business October…

Documents CHAPTER FIVE

CHAPTER FIVE CONSUMER DECISION MAKING Prepared by Jack Gifford Miami University (Ohio) THE IMPORTANCE OF UNDERSTANDING CONSUMER BEHAVIOR CONSUMER BEHAVIOR describes how consumers…