1. The verdict is in… 2. We’re learning about social judgment theory (…curious?) 3. Very curious!(can’t you tell?)Ok then…EXPLAIN! 4. Predicts successful persuasiondepending…

1. Chapter 16 Persuasive Speaking 2. • Define the goals of persuasive speaking • Develop a persuasive topic and thesis • Evaluate your listeners and tailor your speech…

GLOSSARY OF CONSUMER BEHAVIOR Abstract information: Pallid information, lacking concreteness and communication effectiveness. Absolute threshold: The lowest level at which…

Most workplaces face constant imperatives for change—from trivial-seeming matters such as installing new office printers to major ones such as implementing new policies…

Slide 1 Chapter Eight Theories of Message Processing Slide 2 Classic Models of Persuasion: Cognitive Dissonance Theory Developed by Festinger Developed by Festinger Individuals…

Public opinion Public opinion â¦and how we change it Please: Grab your paper off of the front table. Choose a slip of paper with your current event presentation date on…

Part II: Preparation/Process Chapter 4: Public Opinion Copyright ©2014 by Pearson Education, Inc. All rights reserved. 1 Learning Objectives To discuss the phenomenon of…