Project Scope Step 1 1. Initial objective (brand analysis, new brand, rebranding, advertising)? 2. Resources available (time, people, money)? 3. Maneuverability (what can…
1. Project Scope Step 1 1. Initial objective (brand analysis, new brand, rebranding, advertising)? 2. Resources available (time, people, money)? 3. Maneuverability (what…
1. Lazarus & Folkman’s transactional modelof stress & coping• Transaction (interaction) occursbetween a person & theenvironment•…
Slide 1 Validity Does test measure what it says it does? Is the test useful? Can a test be reliable, but not valid? Can a test be valid, but not reliable? Slide 2 Types of…