1. Kotler onMarketing Marketing is becoming a battle based more on information than on sales power. 2. Chapter Objectives In this chapter, we focus on the following questions:What…
1. Kotler onMarketing Marketing is becoming a battle based more on information than on sales power. 2. Marketing Information System (MIS) – Consists of people ,equipment…
1. Kotler onMarketing Marketing is becoming a battle based more on information than on sales power. 2. Marketing Information System (MIS) – Consists of people ,equipment…
1. Kotler onMarketing Marketing is becoming a battle based more on information than on sales power. 2. Marketing Information System (MIS) – Consists of people ,equipment…