Marketing Day 2 Recap from #CannesLions #OgilvyCannes

1. Day2 2015 Cannes Lions R E C A P B Y J E R E MY K AT Z , W O R L D W I D E E D I TO R I A L D I R E C TO R , O G I LV Y & M AT H E R 2. 2015 Cannes Lions Day2 R E…

Business Resilient Brands: A framework for brand building in the digital age

1. Resilient Brands: A framework for brand building in the digital age 2. Contents Introduction 2 What is a resilient brand? 4 Brand as belief 8 Brand as strategy 16 Brand…

Business MASH+UP by Peter Fisk March 2014

1. $19 billion for WhatsApp might seem expensive, particularly compared to the $1bn also paid by Facebook for Instagram, and similarly by Google for YouTube. But with 450…