Documents Comparative Brand Equity of Hutch and Airtel Cell Phone (Delhi)

A SUMMER TRAINING REPORT ON “Comparative Brand Equity of Hutch and Airtel Cell phone (Delhi)” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS…

Documents 3.Thesis Main Part

Chapter 1 Introduction 1.1 Introduction Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue…