1. INTEGRATED MARKETING August 24th – Shoestring Marketing, Riverside Chamber @jonburgess 2. INTEGRATED MARKETINGJon Burgess@jonburgess 3. INTEGRATED MARKETINGMarketingDEFINITION…
1. Chapter13Promotion and Pricing Strategies 2. Learning Objectives1 Discuss how integrated marketing5 Outline the different types of pricingcommunications relates to a firm’s…