Documents MKT320_Ch01

PART 1 The IMC Foundation CHAPTER 1 CHAPTER 2 CHAPTER 3 CHAPTER 4 Integrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors Promotions Opportunity…

Documents IMC Module 1

MBA III International Marketing Communication (2830103) MODULE 1 Chapter 1: Fundamentals of Integrated Marketing communications and Role of IMC in Marketing Communication.…