MARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after…
SUMMER TRAINING REPORT ON “BRAND AWARENESS & PREFERENCE REGARDING HAVELLS GREEN CFL” IN HAVELLS INDIA Ltd. (CHANDIGARH) SUBMITTED TO PUNJAB TECHNICAL UNIVERSITY JALANDHAR…
EXECUTIVE SUMMARY Set curds and milks are a basic food in many societies where cattle and other animals form an important part of the agricultural production system. If you…
mba project synopsis 1. A study on passenger amenities in railways 2. A study on customer expectations and experiences with mobile phone services in Coimbatore city 3. Comparative…
Part One Battery Basics Everyone Should Know Author's Note Battery user groups have asked me to write an edited version of Batteries in a Portable World. The first edition…
Mba project TOPICS 1. A study on passenger amenities in railways 2. A study on customer expectations and experiences with mobile phone services in Bangalore city 3. Comparative…
MARKETING CHANNELS Distribution Channel-Definition ChannelPhilip Kotler ³A channel of distribution is a set of independent organizations involved in the process of making…
Selection and Appointment of channel members Channel Member Selection The last phase of channel design Selection may or may not be the result of channel design. Firm may…