1. 1 Mike Ostrowski, Jake Lechelt, Maureen Lepke, Shannon O’Connell, Brad Wojcik November 10, 2014 Aurora Dental Group IMC Campaign Marketing 330 Promotional Strategy Fall…
Integrated Marketing Communications Plan by Marinés Mazzarri Tab le o f C o n ten ts 1.0 Executive Summary 4 2.0 Promotion Opportunity Analysis 6 2.1 Communications Market…