Slide 1Bidding to the Top: Position-based Auctions Gagan Aggarwal Joint work with Jon Feldman and S. Muthukrishnan Slide 2 Position 1 Position 2 Position 4 Slide 3 Generalized…
1.IAB Mobile Marketing Center of ExcellenceWhat is mobile?2. IAB’s Mobile Marketing Center of Excellence • Launched in December 2010 • Think of the Mobile Center as…