Documents Principles of Marketing Ch 5

Slide 1 Chapter 5:Consumer Markets and Buyer Behavior Consumer market refers to all of the personal consumption of final consumers. Keyword - Consumer Market 3 The aim of…

Documents Lecture#5 Consumer Markets and Consumer Buyer Behavior.

Lecture#5 Consumer Markets and Consumer Buyer Behavior Lecture#5 Consumer Markets and Consumer Buyer Behavior Lecture objectives Define the consumer market and construct…