Scope, Concepts, and Drivers of International Marketing Dr. Suresh Malodia Lecture 1 Chapter Objectives • Define international marketing and identify the different levels…

1. Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013, Pearson Education 2. Copyright 2013, Pearson…

Slide 1 GLOBAL MARKETING GRETCHEN CARROLL, ED.D., J.D. DEAN, SCHOOL OF BUSINESS OWENS COMMUNITY COLLEGE Slide 2 A GLOBAL VERSUS LOCAL PARADOX Think of brands and products…

Creating Value beyond Borders Creating Value beyond Borders Dr. Shalini R Tiwari IMT Ghaziabad Opportunities and Outcomes of International Strategy 2 2 Identifying International…

Global Marketing Chapter 1 1 Global Marketing Chapter 1 Introduction to Global Marketing Contents Introduction and overview Principles of marketing The importance of global…

Creating Value beyond Borders Creating Value beyond Borders Dr. Shalini R Tiwari IMT Ghaziabad Opportunities and Outcomes of International Strategy 2 2 Identifying International…

global Marketing global Marketing Gretchen Carroll, Ed.D., J.D. Dean, School of Business Owens Community College A Global versus local paradox Think of brands and products…

PowerPoint Presentation 1-1 MKT 3620 Name: Surej P John Office: MSM 3rd floor, Cabin# 01 Email: [email protected] Website: http://surejpjohn.hpage.com/ CHAPTERS &…