History Of L’Oreal • In 1907, Eugène Schueller, a young French chemist, developed an innovative haircolor formula. He called his improved hair dye Auréole. • Schueller…
History of L’Oreal: From 1909 to 1956 First step: the model takes shape. In 1909, young chemist and natural entrepreneur Eugene Schuler sets up the company that will…