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KSR CAS ORGANISATIONAL DEVELOPMENT 2012 A R Lakshmi Rajan 2012 1 KSRCAS ORGANIZATIONAL DEVELOPMENT PART I A.R.LAKSHMI RAJAN KSRCAS Introduction: Definition of Organization…

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Products and Branding Product ―A bundle of tangible and intangible benefits that a customer receives in exchange for money and other considerations‖ - Tuckwell, Marketing…