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Managing Collective Intelligence Toward a New Corporate Governance 1 Translated by Julie E. Johnson This book is available in French, published by FyP Editions, to order…
Crafting Integrated Multichannel Retailing Strategies Jie Zhang Paul W. Farris John W. Irvin Tarun Kushwaha Thomas J. Steenburgh Barton A. Weitz Working Paper 09-125 Copyright…
A Case Study of the Acquisition of Swedish Volvo by Chinese Geely Author: Lieke Wang Supervisor: Thomas Danborg Master's Thesis in Business Administration, MBA programme…
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A RAZORFISH ANALYSIS OF CUSTOMER ENGAGEMENT IN TRANSITION Change. As marketers, we have always accepted it. Markets change; brands gain momentum and then lose energy; and…
FROM SOCIAL TO SALE QUESTIONS TO ASK YOUR CUSTOMERS 8 SHARE LIKE POST COMMENT LIKE COMMENT LIKE VISION CRITICAL | F RO M S O CIA L TO SA L E 2 this report provides answers…
How about arming yourself with new tools for the next project? Many have stumbled upon the Business Model Canvas, yet only a few of you use it as part of their standard repertoire.…