Documents A Value and Risk Model of Consumers Mobile Marketing Acceptance: An Exploratory Study Fareena Sultan...

Slide 1A Value and Risk Model of Consumers Mobile Marketing Acceptance: An Exploratory Study Fareena Sultan Professor [email protected] Tao (Tony) Gao Assistant Professor…

Documents Mobile Marketing

Factors Influencing Consumer Acceptance of Mobile Marketing Sultan Rohm Gao Pagani MKT SC June 2010 A Value and Risk Model of Consumers’ Mobile Marketing Acceptance: An…