1. NINE DIGITAL ESSENTIALS TO MAKE A GOOD BRAND GREAT 2. CONTENT IS KING DIGTIAL TO PHYSICAL CO-CREATION MOBILE FIRST INTELLIGENT OBJECTS BRANDED ENTERTAINMENT INVISIBLE…
Aditya Birla Group STRATEGIC BRANDING COMMUNICATION What makes a good Brand great? Apple opposes, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams, Benetton protests….…