Education Chapter 07 MKT120 Global MKT

1. © McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. Learning ObjectivesLEARNING OBJECTIVES What factors aid the growth of globalization? How does a firm decide…

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Slide 1© McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 2 7-2 © McGraw-Hill Companies, Inc., McGraw-Hill/Irwin LEARNING OBJECTIVES Learning Objectives What factors…

Documents Copyright 2008 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: The Core by Kerin et al Slides...

CHAPTER 6 Reaching Global Markets 6 - 1 After reading this chapter you should be able to: Explain the effects of economic protectionism and the implications of economic integration…